If you ask three SEO experts on what it will take to help you grow visits to your website over the next 6 months… one might recommend a strategy built on technical SEO, while another recommend a focus on content marketing, and another will emphasize social media strategy.
In SEO there is no formula or strategy that will work for everyone. Your SEO strategy needs be customized to your unique circumstance, and everyone you ask has a different understanding of the best way to deliver on your objectives.
All are important, so how do you decide which to work on first?
- Technical SEO is favored by web developers. They make sure that the website has the underlying structure constructed to Google’s satisfaction; especially that it is mobile-friendly.
- Content marketing done well is anchored by original content. Using tightly focused keywords, timely updates and amplification are very important to long-term SEO success.
- Social media is a two-fold strategy. Social signals, not followers, let Google know your site is being talked about and that engagement is high. But the real value comes when those social signals turn into social shares and deliver traffic back to your website.
All three approaches will have an impact. But there is another strategy that is encouraged by Google. This involves tweaking your website data structure to ensure your content can be crawled by search engine spiders and making sure search engines can understand the relevance of that content in context.
Having directed SEO for advanced websites, we can share with you the insights that enabled us to dramatically grow website visits from organic search results.
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