With our focus on smaller to mid-size destinations, we recognize that you operate with smaller teams and budgets, but at the same time your community and your attractions and hotels still expect measurable results from your CVB. We make it easy for you to partner with us, so you save time, not add more to your already busy schedule.
Digital Marketing Success
Visitors Eye View
How Visitor’s Eye View™ works for you.
We visit your destination to see your community and assets firsthand, find out about special events and activities and identify why and how your best fit audiences are looking for you.
We bring a fresh perspective about your area to encourage visitors who are looking for experiences and attractions like those you represent.
And we help you to better communicate digitally and relevantly with potential visitors.
SEO-rich content promoting your attractions and events are proven effective for improving your placement in Google searches and AI searches.
Marketing Evaluation
Building on the Visitor’s Eye View™ we take a deep dive into your current marketing activities, Google Analytics, Google Ads, PR and social media. This includes messaging on your state tourism website and your reviews on travel websites. We also do in-depth research into your competitors.
We deliver an insightful report and consultation and action plan that helps you better understand what is working well for you and how to strategically move forward.
AI Discovery Evaluation and Monitoring
Our AI discovery evaluation and monitoring is designed to help CVBs and DMOs to understand their presence and recommendations across various AI models. It provides periodic updates with insights into how often a brand and its component attractions are recommended, the sources influencing these recommendations, and actionable strategies for improvement.
We monitor these AI platforms:
Winning Preference
We make sure your websites work efficiently for mobile phones and all search mediums and that travelers can find you while they are planning a trip and after they are already in town.
As visitors are making plans for their travel experiences, we help to create targeted awareness and position your destination so that they choose to visit yours over competitive attractions and markets.
Effectively communicate as they make their vacation plans.
Integrated Digital Marketing Strategy and Action Plan
Success in integrated marketing starts with a Winning Preference™ strategy custom-built for your community.
Your strategy will tell your unique story. It will build on your successes and uncover new ways to bring people to your area. It will be anchored by the qualities that make your area special and attract visitors who will support your businesses, amenities, and attractions.
We work collaboratively with you and your team.
We will advise your team to ensure that they fully understand the what and the why of our recommendations and how to implement them. And if needed we can recommend marketing automation tools to make your team’s effort more efficient.
The detailed action plan that CVB Digital will provide will become your blueprint for implementing a more successful integrated marketing program.
- Target audience personas
- Website strategy
- AI Discovery preparation
- Editorial calendar
- Social media strategy
- Social media influencer strategy
- Google Ads promotional strategy
Strategic Marketing Coaching
We are with you every step of the way.
Each month we provide an in-depth Digital Marketing Dashboard report to share with your Board.
We schedule a monthly call with you to review results, market updates, strategy, deliver insights and answer your questions.
We work collaboratively with you and your team.
On our one-on-one calls we share timely information and recommendations to keep your marketing fine-tuned and delivering quantifiable results for you.
Digital marketing, social media implementation and AI discovery are complex. You can count on CVB Digital to help you keep in step with the ever-changing digital landscape. As seasons change and new opportunities arise or challenges need to be addressed, we will be there with you.
Implementation Services Available
Should you need assistance to help you carry out your plan, our team is prepared to help you with the following:
- Google Ads
- Artificial Intelligence (AI) preparation
- Public relations and media relations
- Content writing – blogs and webpages
- Developing social media content and posting
- Social media influencer strategy management
- Website management
- Website RFPs
- Print and Broadcast media guidance