Schema Structured Data Google Search works hard to understand the content of millions of webpages. After Google crawls your webpages, each Google product applies its own rules when deciding whether and how to display your data. You can help by providing explicit clues about the meaning of your webpage to Google. Generally, this...
Google and CVBs agree on the value of special events to improve exposure for your community. Local events, programs and attraction schedules provide timely content with lots of opportunities to create links from media, social media and other websites. Even if you are not directly sponsoring a special event, you can provide...
Even if you do not have any European’s in your mailing list, Google is still enforcing privacy protection in ways that will impact your SEO. If you disregarded the May 25 implementation of Europe’s privacy regulations, you may be sending a negative signal to Google. We have coached our clients...
Google provided us a briefing on the mobile first website speed update that is rolling out, so we want to share with you some insights. This Google update is one the travel and tourism industry should pay close attention to because of the consumers preference for using mobile devices to make...
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