In January, Google made significant improvements in its natural spoken search algorithms, giving visitors to your area even more relevant search results from their mobile devices with simple voice commands…hands-free. Increasingly, spoken search from mobile devices is being highly used for travel tourism, particularly when the consumer is nearby or […]
Schema Structured Data Google Search works hard to understand the content of millions of webpages. After Google crawls your webpages, each Google product applies its own rules when deciding whether and how to display your data. You can help by providing explicit clues about the meaning of your webpage to Google. Generally, this […]
Google and CVBs agree on the value of special events to improve exposure for your community. Local events, programs and attraction schedules provide timely content with lots of opportunities to create links from media, social media and other websites. Even if you are not directly sponsoring a special event, you can provide […]
Even if you do not have any European’s in your mailing list, Google is still enforcing privacy protection in ways that will impact your SEO. If you disregarded the May 25 implementation of Europe’s privacy regulations, you may be sending a negative signal to Google. We have coached our clients […]
Google provided us a briefing on the mobile first website speed update that is rolling out, so we want to share with you some insights. This Google update is one the travel and tourism industry should pay close attention to because of the consumers preference for using mobile devices to make […]
Creating a fresh perspective to attract new audiences “Adaptability is about the powerful difference between adapting to cope and adapting to find success.” Over the next few newsletters CVB Digital will be providing insights and guidance for best practices to refresh, rejuvenate and reinvigorate your brand. We will help you […]
Google enables an audience to find you. Social media enables you to find your audience. Increasingly, successful travel and tourism marketers use social media influencers to guide —influence— new consumers to their destinations. Think not only of Millennials who have a voracious appetite for social media and look to user-engaged […]
If you are not providing a satisfactory mobile experience you will likely miss out with the consumer and with Google. Remember in 2015 when Google changed its search algorithm to favor mobile-friendly sites. With consumers, mobile digital media time is now significantly higher at 51% compared to desktop at 42%. […]
An ongoing challenge for most CVBs is effective allocation of limited marketing resources. Who is your ideal target audience, Millenials or Boomers? Do you target the future or focus on attracting the audience that is currently the top spenders in travel? Focused digital marketing and effective social and electronic communications […]
Social media has made a lasting impact on the tourism industry. Consumers use social networking sites to research trips, read reviews from other travelers and make informed decisions about their travels. And they prolifically share their personal experiences with specific references to what they liked and did not like about […]
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