Google enables an audience to find you. Social media enables you to find your audience. Increasingly, successful travel and tourism marketers use social media influencers to guide —influence— new consumers to their destinations. Think not only of Millennials who have a voracious appetite for social media and look to user-engaged […]
With a Visitor’s Eye ViewTM we visit your destination to identify new opportunities and cost effectively target your best-fit audiences.
We bring a fresh perspective about your area to encourage visitors looking for experiences and attractions like those you represent.
And we help you to better communicate digitally and relevantly with potential visitors.
If you are not providing a satisfactory mobile experience you will likely miss out with the consumer and with Google. Remember in 2015 when Google changed its search algorithm to favor mobile-friendly sites. With consumers, mobile digital media time is now significantly higher at 51% compared to desktop at 42%. […]
An ongoing challenge for most CVBs is effective allocation of limited marketing resources. Who is your ideal target audience, Millenials or Boomers? Do you target the future or focus on attracting the audience that is currently the top spenders in travel? Focused digital marketing and effective social and electronic communications […]
Social media has made a lasting impact on the tourism industry. Consumers use social networking sites to research trips, read reviews from other travelers and make informed decisions about their travels. And they prolifically share their personal experiences with specific references to what they liked and did not like about […]
If it’s not on the internet, it doesn’t exist. It becomes truer each day that with Google and other search engines, consumers can find most anything they’re looking for…if they know where to look. Improving the effectiveness of digital marketing strategies, including SEO, Social Media and SEM campaigns, will increase […]
If you ask three SEO experts on what it will take to help you grow visits to your website over the next 6 months… one might recommend a strategy built on technical SEO, while another recommend a focus on content marketing, and another will emphasize social media strategy. In SEO […]
Many of you probably have not heard yet, but Google is making changes to its search algorithm again. Industry pundits have just confirmed that the algorithm update titled “Fred” was rolled out on March 7th/8th. Now we have to figure out what Google did and who will be affected by […]
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