In January, Google made significant improvements in its natural spoken search algorithms, giving visitors to your area even more relevant search results from their mobile devices with simple voice commands…hands-free. Increasingly, spoken search from mobile devices is being highly used for travel tourism, particularly when the consumer is nearby or...
Schema Structured Data Google Search works hard to understand the content of millions of webpages. After Google crawls your webpages, each Google product applies its own rules when deciding whether and how to display your data. You can help by providing explicit clues about the meaning of your webpage to Google. Generally, this...
Google and CVBs agree on the value of special events to improve exposure for your community. Local events, programs and attraction schedules provide timely content with lots of opportunities to create links from media, social media and other websites. Even if you are not directly sponsoring a special event, you can provide...
Even if you do not have any European’s in your mailing list, Google is still enforcing privacy protection in ways that will impact your SEO. If you disregarded the May 25 implementation of Europe’s privacy regulations, you may be sending a negative signal to Google. We have coached our clients...
Google provided us a briefing on the mobile first website speed update that is rolling out, so we want to share with you some insights. This Google update is one the travel and tourism industry should pay close attention to because of the consumers preference for using mobile devices to make...
If it’s not on the internet, it doesn’t exist. It becomes truer each day that with Google and other search engines, consumers can find most anything they’re looking for…if they know where to look. Improving the effectiveness of digital marketing strategies, including SEO, Social Media and SEM campaigns, will increase...
If you ask three SEO experts on what it will take to help you grow visits to your website over the next 6 months… one might recommend a strategy built on technical SEO, while another recommend a focus on content marketing, and another will emphasize social media strategy. In SEO...
Many of you probably have not heard yet, but Google is making changes to its search algorithm again. Industry pundits have just confirmed that the algorithm update titled “Fred” was rolled out on March 7th/8th. Now we have to figure out what Google did and who will be affected by...
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