Google enables an audience to find you. Social media enables you to find your audience. Increasingly, successful travel and tourism marketers use social media influencers to guide —influence— new consumers to their destinations. Think not only of Millennials who have a voracious appetite for social media and look to user-engaged...
Social media has made a lasting impact on the tourism industry. Consumers use social networking sites to research trips, read reviews from other travelers and make informed decisions about their travels. And they prolifically share their personal experiences with specific references to what they liked and did not like about...
If it’s not on the internet, it doesn’t exist. It becomes truer each day that with Google and other search engines, consumers can find most anything they’re looking for…if they know where to look. Improving the effectiveness of digital marketing strategies, including SEO, Social Media and SEM campaigns, will increase...
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